Marketing

How to find the right business model for your start-up?

If you’re starting a business, you need to make sure you have the right business model. The wrong model can doom your business from the start, so it’s important to choose wisely. There are a few things you need to…

Star up: how can Porter's forces help you?

In business, Porter’s Five Forces is a framework that analyzes the level of competition within an industry and business strategy development. It is a tool that companies use to determine how to increase their profit margins and sustain their competitive…

Define your key communication actions in a few key points

In order to define your key communication actions, start by brainstorming a list of points that you want to communicate. Once you have your list, prioritize the points by order of importance. From there, start drafting your key communication points,…